CommunityAmerica Credit Union

Director Retail Banking- St. Louis Branch



CommunityAmerica Credit Union is the largest credit union in Missouri and has a 30-year history serving the St. Louis County community - and we're just getting started. With an enduring 80+ years history of strength and stability — and an unwavering dedication to the financial well-being of the people and businesses within the community — we’re more than just another St. Louis financial institution. We’re expanding in St. Louis to provide more convenient locations and innovative tools to set up our members for success. Join our growing team!


The Director of Retail Banking plays a vital role in leading and driving the performance of branch locations within their assigned region. This role is focused on fostering a thriving environment, both for employees and members, by ensuring exceptional member experiences, effective business processes, consultative sales, household engagement, and sustainable market growth. The Director of Retail Banking leads, coaches, problem solves, and guides branch personnel towards achieving strategic objectives while maintaining the highest standards of accountability and operational excellence.


Duties & Responsibilities

Leadership and Talent Management:

  • Attracts, cultivates, and retains top talent within the region, fostering a culture of growth and development.
  • Regularly assesses branch employee performance, providing constructive feedback, and setting high standards of accountability.
  • Identifies and develops potential leaders within the organization, offering opportunities for their professional advancement.

Sales and Member Experience:

  • Creates a dynamic sales environment by championing CommunityAmerica's Member Experience standards and facilitating a comprehensive onboarding process.
  • Coaches and mentors branch managers to drive results through a consultative sales approach, ensuring member needs are met with excellence.
  • Fosters an environment where staff demonstrate our core values of Caring, Can-do, Ethical and Inclusion. Models a positive attitude and service orientated mindset.

Performance Analysis and Improvement:

  • Analyzes performance and operational data to pinpoint performance gaps in the assigned market, formulating recommendations for process enhancements.
  • Provides strategic guidance to Branch Managers, aligning their efforts with organizational goals and objectives. Ensures strong communication with team, peers, and internal stakeholders.
  • Proactively collaborates with key stakeholders to maximize market growth.

Development of Branch Managers:

  • Equips Branch Managers with the necessary skills to conduct effective team meetings, check-ins, huddles, performance management and coaching sessions with their teams.
  • Empowers Branch Managers to lead and inspire their teams toward success. To truly own situations and problem solve.

Positive Work Environment:

  • Cultivates a positive and inclusive work environment that promotes employee engagement, collaboration, and individual growth.

Community Engagement and Business Development:

  • Maintains a strong presence within the community, building relationships with local influencers, and engaging in business development activities.
  • Elevates the credit union's reputation, brand, and visibility, contributing to its impact and growth within the market.

Compliance and Risk Management:

  • Ensures branch staff adhere to audit standards, implements effective fraud mitigation strategies, and upholds compliance with all applicable laws, regulations, policies, and procedures.

Industry Awareness:

  • Stays current with industry trends, market changes, and emerging best practices, utilizing this knowledge to inform strategic decisions and initiatives.



Education and Experience Requirements:

  • Bachelor’s degree or equivalent work experience.
  • 5 years’ experience with a proven track record of successful leadership and management within the financial services industry and/or overseeing multiple locations or stores.

Required Knowledge, Skills and Abilities:

  • Strong understanding of sales techniques and member-centric approaches.
  • Exceptional analytical skills and the ability to translate data into actionable insights.
  • Excellent communication, interpersonal, and relationship-building skills.
  • Thorough knowledge of compliance regulations, risk management, and audit processes.
  • Adaptable, innovative, and forward-thinking mindset.
  • Demonstrated ability to lead through change and ambiguity and strong problem-solving skills.
  • Demonstrated ability to lead, coach, motivate and develop staff.
  • Knowledge of performance management and writing annual reviews
  • Excellent oral, written, interpersonal and presentation skills.
  • Exhibits superb capacity management, time management, prioritization, delegation and organization skills.


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